Kate the Great

Oh, Kate Coward, how do we love thee? Let us count the ways.

Oh, Kate Coward, how do we love thee? Let us count the ways.

While you may not believe us, Kate is a mortal being 

Record breaking ultra endurance athlete Kate Coward has experienced imposter syndrome? What? Imposter syndrome plagues many of us, but we can overcome it. How you might ask? Kate says we need to take action. It’s easy to say “it’s not the right time”, “I don’t have the right body”, “I need to train more” and then I’ll <fill in the blank>. Let’s stop doing that. Days become months and months become years....

What’s that “thing” you’ve been wanting to do, that thought that keeps entering your brain and you keep pushing it away? That may be a good place to start. 

Kate is a deep thinker

“Outdoor adventures are the great equalizer.”

So you decide to take on an outdoor adventure. You’ve trained, prepared and feel confident in your approach. There’s just one more consideration, variables. Kate has thought deeply about how variables can make or break you. You can train, optimize your nutrition and have the clearest mindset and if the weather induces an asthma attack there is very little you can do about it. Our success or failure isn’t always based upon our preparation, inputs or exertion- weather, technicals, experience, mental blocks, health conditions, and everything else play into the outcomes. These aren’t excuses, it’s reality so let’s go a little easier on ourselves. 

That said,  “I can’t” should be used in very few circumstances, per Kate. “People have so much potential they don’t even know what’s inside them”.

Think again about that “thing” you want to do that you’ve been ignoring… yes, you can.

Kate believes in abundance

We knew we loved Kate, but she threw a big love zinger at the end of our interview that bonded us to Kate for life. 

“The alpha female is out. Be cool and raise other women into the light.”

As many of us can relate, a weird female behavior rears its ugly head at a surprisingly young age. Undermining, gossip, condescension, envy and fake smiles. Hostility that burns designed to make other women feel inadequate and to keep them small. Where does it come from? Where does this get us as women? It gets us lower pay, feelings of resentment and unmet potential. It divides us and gets us nowhere.

Ladies, it’s time to raise one another into the light.

Kate expressed her gratitude for the community of women who race and how honored she feels to hold their company.  

What if we were hell bent on getting what we want, but ditched the passive-aggressive (or just plain aggressive), unscrupulous behaviors? What if we embraced abundance and lifted one another up? What if we didn’t fear judgement from others? Think of might we achieve.

We Do This For Fun is all about lifting one another up for TRYING . Let’s meet every attempt by a woman with an equal accolade of support. You know where that will get us? More confidence, untapped joy, synergy, infectious energy that spurs action and ultimately met potential- who’s in?

Share with us one woman you admire for TRYING to help all women attempt that “thing” that’s tapping them on the shoulder.

Who run the world? Let’s make the answer to this question a reality.



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Trail blazer: Emily Ford

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Romantic Camping (for newer campers)